Market Online | Learn SEO Today!

The first step to beginning with Search Engine Optimization is to design a site. In that site, you want to make sure you use the colors and themes you like best and will be the best fit for the page.

There are a few things you want to keep in mind when designing any page: you want to make sure that you theme each page to focus on one main idea. For instance, if you own a contracting business, you can discuss the different types of projects you do on each page — i.e. you can create a page for your landscaping, plumbing, and flooring services. Believe me, that will make things much easier when it comes down to fine tuning your page for the search engines.

After theming each page, you want to ensure that each page consists of relevant, thorough textual content. If you are familiar at all with Search Engine Optimization (SEO), you may want to start working in some of your keywords you plan to target here (Note: This is not a must, and you will most likely end up fine tuning this more later).

After you’ve done that, now it’s time for the SEO work to begin. Stay tuned for the next steps…

If you have been struggling to figure out a way to get your site found in the major search engines, look no further. I am going to take you step by step through creating content for your pages and optimizing them appropriately for the search engines.

Some think that websites are automatically supposed to be found by the search engines once they are published to the internet. While in some cases, this may be true, in many it is not. There is a considerable amount of work that you have to put into your package in order to ensure success in the search engines. Each day, we are going to introduce a new concept or two that will surely help you get better exposure on the internet.

Along the way, we will also discuss some things that you want to avoid on your site. These are commonly called Black Hat SEO techniques. While they may provide you with short term success, once the search engines catch on to your behavior, you are sure to be booted from their database until you fix the issue. In some cases, sites have gotten permanently banned from the search engines due to engaging is shady SEO practices on their site.

I will only teach you White Hat SEO, the kind that may require a bit more patience and effort to see results, but will last in the long run.

With that, relax, and prepare for our journey as we embark upon the world of Search Engine Optimization together!

~Elise